Behind the cultivation of grape vines and their fruits’ fermented juice lies a history of peoples who worked the land, transformed the landscape, produced and traded wines, thus forging local and global communities. In this book, vine geneticists and experts Attilio Scienza and Serena Imazio reconstruct the lineage of wine: using DNA analysis, archeology, anthropology, myth, and literary sources, they discuss the origin and ancestry of vines such as Sangiovese, Ribolla, Primitivo, and the many Moscato, Malvasia, and Lambrusco grapes. Chapters also cover more widely planted varieties such as Chardonnay, Merlot, Syrah, and Pinot, as well as the impact of the phylloxera epidemic in the nineteenth century.

Italian Wine Unplugged Grape by Grape offers a concise yet comprehensive cultural and scientific introduction to Italian wine and its hundreds of native grapes. The book analyzes over 430 Italian native and traditional grape varieties in accessible, color-coded, and easy-to-read entries. Chapters on the history, geography, and the regional wine culture of Italy complement information on Italian grapes. Designed to offer the contemporary wine lover a new reading experience, it includes an extensive visual apparatus featuring infographics, mind maps, photographs of grape bunches, and maps of Italian wine appellations.

In order to successfully break into and grow in America, the critical first step for wine producers is to get educated on how the market works. And then develop a customized plan, so they can make sure they are doing not just the right things, but doing the right thing in the right order. The goal of this book is to help readers get U.S. market-ready, avoiding the mistakes others have made before them. The book is written as a “how-to” guide, rather than a reference text book. It is populated with tools, techniques, examples, case histories and strategies for readers to use to get stuff done. There are several subjects covered in the book where the content can best be utilized as an excel spreadsheet.

#nofilter: 12 Q&A with 9 Italian Wine Influencers is a snapshot of the wine influencer scene in Italy (in Italian and English). It presents a collection of interviews to 9 Italian wine influencers (7 accounts, mainly on Instagram), who openly discuss their work and their love for wine. They provide tips on how to become an influencer, advice on how wineries can harness the potential of social media for marketing, and thoughts on the future of the wine sector in Italy.