#nofilter
12 Q&A with 9 Italian Wine Influencers

SPECIFICATIONS

Format: paperback
Size: 13,5×18 cm
Pages: 104
ISBN-10: 88-8429-088-0
ISBN-13: 978-88-8429-088-5

Price: € 5,00

About the Book

This book is a snapshot of the wine influencer scene in Italy (in Italian and English). It presents a collection of interviews to 9 Italian wine influencers (7 accounts, mainly on Instagram), who openly discuss their work and their love for wine. They provide tips on how to become an influencer, advice on how wineries can harness the potential of social media for marketing, and thoughts on the future of the wine sector in Italy. Designed to provide insights into the field of influencer marketing, #nofilter serves as a companion both to wine business professionals who are looking to improve their social media strategies and to wine lovers who enjoy sharing their passion for wine on social networks.

About the Authors

Creator: Stevie Kim, Managing Director of Vinitaly International.
Contributors/Interviewees:
Adriano Amoretti, Matteo Franco, John Murnane @cantinasocial
Andrea Albagl @cor_vino
Emanuele Trono @enoblogger
Stefano Quaglierini @italian_wines
Chiara Giannotti @vino.tv
Anaïs Cancino @wineteller
Simone Roveda @winerylovers

“A wine company is no different from a company selling tiles. Both are businesses and in order to be one,
they need to be strategically ready and have clear goals.”

Emanuele Trono